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Firstly, my congratulations on a truly excellent ecourse. It's rare to learn so much new stuff in one of these courses, so well done on that front!
I've a question for you. I know you're busy, so I'll understand if you don't have time to reply, but you can't blame a guy for trying :-)
You say in the 9th part of the course... "However, the site was pulling great numbers *before* it was even officially launched."
This is something which interests me greatly. What is actually going on behind the scenes before the site is launched? Where is the traffic coming from at that point?
It's coming from existing lists. (Bogdan's subscribers, my subscribers etc) If there is not a list there, what can be used is google adwords but both Bogdan and I are too busy (and lazy) for that. So, another option is ezine advertizing.
For less than $100 you can have literally hundreds and hundreds of visitors. If the product makes you $50 a pop, then make just two sales and the ezine ad is free. BUT you get to keep all the subscribers you generated in order to sell to them again. (they are captured with a pre-entrance page, popup etc...)
I'm close to launching a new product and I'm very keen to understand your approach when you launch a new product (or website). Do you have a particular sequence of things you do leading up to the launch?
For example, I notice that brand new sites are usually loaded with testimonials the day they open - so I guess you send free copies out to people to get those testimonials.
I'm a member of http://www.pushbuttonpublishing.com
When the salesletter was being created, I said in the forum: Please, tell me how I can improve the salesletter and as a gift I will give you a free copy of Project Mousetrap. Plus, once you read it, I want feedback on the product itself. The good, the bad, the ugly. (The good became testimonials and the bad were used to improve the product.)
And yes, we gave copies to people... (Rosalind Gardner, John Delavera, Graham Hamer etc...)
Would it be possible that you could give me a 'timeline' of events leading to a launch?
For example, week 1 send out free copies to x number of marketers for feedback/testimonials. Week 2 send out ads to x number of lists to tweak site for best conversion rates etc.
Well, no specific timeline. There are just too many factors to consider, so, do it as it "comes to you" at that moment. Just don't dawdle... If you go to a forum and ask for feedback, you will be surprised at the response. Especially if you offer something in return. (A beta-testing copy for example.)
After the feedback from the forum and the beta testers slows down to a "trickle", small amounts of traffic are sent to the site. 300 visitors are sent and modifications are made (by using SIMA as a yardstick for example) Then, some more traffic is sent etc. No need to "burn" 1000s of people at a time.
The conversion is increased step by step and once the numbers are satisfactory, the product is rolled out. (JVs, ezine advertising, etc...)
Well, I hope this helps Michael! Good luck with your new project. If you need more info, don't hesitate one second!
As you can see, a successful product launch isn't a question of good luck -- it's a question of good preparation.
Take a look at how you can apply George's advice to your own situation -- whether you've a new product to launch, an existing product that needs a bit of a boost or even if you just want to bring in some quality testimonials to enhance your product's credibility.
A few last points to help you on your way...
All the best.ABOUT THE AUTHOR:
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